The decal on the side of the truck read, “Specializing in all types of exterior siding.” I scrambled for a pen so I could jot it down before the light changed. Inspiration strikes at odd times, and we must be ready.
Pick a lane, says I to the small business owner. Either is fine. Be a specialist. Be a generalist. But don’t tell people you are both.
I always take a seat on the patio when I have the option — and when it isn’t too hot or wet. The other day it was a little bit of both — not too much, though, to discourage an avid fan of sightseeing, people-watching and atmosphere-drinking.
Do you watch those “Fix Your Failing Business” sort of shows? Restaurants, hotels, whatever — they’re all the same. People with failing businesses invite in an expert, listen to their informed and professional opinions, and then launch into a litany of reasons why things are just fine as is and why the expert is an idiot.
